BPS Blogs |
#11 -
February 17th, 2026

Why Your Best Employees Still Do Not Understand the Strategy

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Candela Pierotti

Project & Development Manager

Strategy Breakdown Rarely Looks Like Failure

Most strategy failures are not dramatic. Revenue remains stable, teams stay productive, and projects are delivered. However, progress slows, and priorities drift.

This often occurs when employees work without a shared understanding of strategic intent. While effort stays high, direction becomes fragmented.

Information Overload Is Not Alignment

Clients often address misalignment by increasing communication through more updates, slides, and documentation. This adds volume but does not improve clarity.

Cognitive research shows that comprehension declines when individuals must integrate complex information independently. Without structure, employees develop their own interpretations of strategy, leading to inconsistency.

Strategy Competes With Daily Urgency

Even when strategy is clearly communicated, it competes with daily operational pressures. Over time, immediate tasks take priority and strategic context fades.

Visual explanations serve as memory anchors, helping employees link daily decisions to long-term goals without relying solely on recall.

Learning Systems Are Where Strategy Lives

In high-performing organizations, strategy is reinforced through learning systems rather than announcements. Onboarding, training, and internal education shape how employees interpret priorities.

When learning content lacks a clear strategic narrative, employees understand what to do but not why it is important.

Visual Learning Improves Strategic Retention

Research in learning science consistently shows that people retain information better when visuals and language are combined. Visual learning reduces cognitive load and improves knowledge transfer across contexts.

For clients, this approach reinforces strategy without constant intervention. Understanding becomes embedded rather than requiring frequent refreshment.

Strategy as a Living System

Strategy is dynamic. Markets change, priorities shift, and teams evolve. Visual systems enable organizations to update strategic understanding efficiently.

This is especially important for organizations managing transformation, growth, or operational complexity.

Turning Strategic Intent Into Shared Understanding

When employees have a deep understanding of strategy, execution accelerates, decision-making improves, and teams adapt more quickly.

Broken Pencil Studios helps our clients translate strategy into visual learning assets that scale understanding throughout the organization.

If your organization communicates strategy clearly but still struggles with alignment, the issue may be comprehension rather than effort.

Broken Pencil Studios partners with clients to design visual learning and strategy communication systems that support execution at scale.

If this aligns with your needs, we invite you to schedule a focused discovery call.

Let’s connect and talk about your ideas!