Project & Development Manager
Every great animated video starts the same way;
with a blank page, a pencil, and an idea.
We believe animation isn’t just about motion, it’s about emotion. It’s about turning complex ideas into stories that move people. But how does that happen? What takes an idea from a rough sketch to a polished, animated story that connects with audiences around the world?
Let’s take you behind the scenes of how our team brings explainer videos to life, from the first scribble to the final frame.
Every project begins with a conversation, not a storyboard. We pay close attention to our clients’ goals, audiences, and challenges. What makes their brand unique? What do they want viewers to feel, remember, or do after watching?
This discovery phase is where strategy meets creativity. It’s our chance to dig deep, ask the right questions, and uncover the why behind the project. Because before we can design a single frame, we need to understand the story we’re telling.
🎯 Our goal: to translate business objectives into visual storytelling that makes sense, feels real, and sticks.
Once we understand the message, our writers shape it into a clear, engaging script. This is where tone, pacing, and storytelling come to life. Every line is crafted to balance clarity with emotion, whether the story is funny, inspiring, or educational.
💡 Tip: The best explainer scripts don’t try to say everything—they focus on one strong message that people can instantly grasp.
Here’s where the magic begins to take shape, quite literally. Our illustrators translate the script into visual panels, mapping out each scene like a comic book.
The storyboard is the blueprint for everything that follows. It helps clients see the rhythm of the story before we animate it; what each shot communicates, how transitions flow, and where key moments land.
✏️ It’s not about perfection yet; it’s about clarity and flow: just rough lines, big ideas, and lots of creativity.
Once the structure is set, our design team steps in to define the visual language. We explore colours, shapes, and characters that reflect the brand’s personality.
Whether the style is sleek and corporate or playful and hand-drawn, we build a visual identity that feels uniquely “them.” Every design choice, font, palette, and texture is intentional.
🎨 This is also where collaboration thrives. We share early looks, refine them based on feedback, and ensure the visuals align with the story’s emotion and tone.
Now comes the moment everyone’s been waiting for: bringing the stills to life. Our animators turn flat designs into motion, adding timing, physics, and emotion to every element.
Animation is where storytelling meets rhythm. A well-timed movement can say more than a paragraph of dialogue. It’s what gives your video energy, personality, and flow.
From smooth character motion to subtle camera pans, every frame is crafted to enhance the story, not distract from it.
🎧 Add sound design and voiceover, and the whole thing clicks into place. The story breathes.
Once the animation is complete, we deliver your video in formats ready for web, broadcast, social, or presentations. But our process doesn’t end there; we help you think strategically about how to use it.
A great explainer video is more than a one-time project; it’s a lasting asset that simplifies your message, builds trust, and converts viewers into believers.
Behind every frame, there’s a team of artists, writers, and problem-solvers, each adding their craft to make something meaningful.
We started as a small drawing workshop, helping people express creativity through art. Today, that same spirit drives everything we do at Broken Pencil Studios: turning ideas into animated stories that inform, inspire, and connect.
Because we believe that even the simplest scribble has the power to become something beautiful.
If you’ve got a story to tell or a message that needs to stick, we’d love to help bring it to life.
👉 Contact Broken Pencil Studios today to start your animated explainer video. Let’s turn your ideas from scribbles to screens.
